Amy’s Jazz Bar & Club is a versatile nightlife concept designed for an 18+ audience, seamlessly shifting from a refined live music venue during the week to a vibrant club atmosphere at the weekend. Weekday evenings celebrate the richness of jazz through intimate performances, creating a relaxed and immersive experience, while weekends introduce a more energetic, contemporary feel aimed at a younger crowd. The visual identity of the project draws heavily on the aesthetic of classic jazz album covers, with experimental colour grading techniques used to evoke mood and nostalgia, paired with modern typography to keep the brand feeling current and bold. This contrast between tradition and modernity reflects the dual nature of the space, appealing to a diverse audience while maintaining a strong, cohesive identity.